Melbourne MFA Award Winners

Date:	Tuesday 28 February 2012
Time:	3:45pm - 6:00pm
Type:	Industry
Speaker:	TBA
Venue:	TBA
City:	Melbourne
Capacity:	50
Target Audience:	All ngen members
Description:
Be inspired by hearing from MFA Award Winners This session is an opportunity to hear about two of the great strategies from the 2011 MFA Awards. Hear from the WINNERS - what their brand challenges, insights, ideas were and how the campaign was brought to life that ensured they won! ngen have organized for you to hear from two of the Melbourne winners. Starcom’s Laura Henry and Ansarie Easo who won within the Food & Grocery category For Whiskas Pledge (Mars Petcare) Whiskas bought cat talk out of the closet by connecting cat owners privately and celebrating them publicly with the creation of the world’s largest online cat community. And Mediacom’s Kate Francis, who won within the Beverages category For Pepperjack Battle of the Steaks (Treasury Wine Estates) By focussing our comms strategy around our key consumer insights; a).they enjoy eating out b). they enjoy a good red wine with their steak and c). they are a very mobile-savvy group, we delivered great results against both on and off premise objectives. Please register your interest to attend by 22 February. We will confirm after registrations have closed on whether you have secured a place. Members are advised to have received confirmation from direct managers to attend any ngen events prior to registrations of interest Please note that all events run by ngen are exclusive to ngen members unless otherwise specified.
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