History

NGen is an MFA initiative aimed at fostering and developing fresh talent in the media industry.

It provides an opportunity for those with less than five years experience to get involved in the industry and have their voice heard.

NGen gives members numerous educational opportunities in areas such as digital workshops, presentation skills, creative media thinking, writing award entries and much more. And of course there are plenty of parties to network and build relationships with other members.

If you have been in the industry for less than five years and belong to an MFA member agency or Club Member, then you are eligible! Please go to the Join NGen section of this website if you would like to apply for membership.
Coming Events

2 Day Planning and Buying Induction Workshop (Sydney)

15 Mar 2010 to 16 Mar 2010

Target audience: less then 6 months experience

Places available: TBC

Trainer: Linda Wong (MFA)

This is a 2 day introductory workshop for those who have only been in our industry for less than 6 months.

We will take you through the Advertising Media process, from the brief, to developing a strategy, to implementing and buying the media. The workshops goal is to provide you with an understanding of the big picture and where you fit within the overall Communication process. We will not be discussing “how and what you do – day to day” in your current role. However, you will have gain an understanding of what the other roles in your agency are actively being involved in.


This 2 day workshop will be delivered by Linda Wong, who has extensive experience including working at Advertising Media agencies, in all roles from Management to day to day. Currently, for the Media Federation of Australia, she is the Education and Training Consultant. Linda also lectures and tutors at the University of Western Sydney for their Advertising Media course, as well as Introduction to Advertising.
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Career Profile

Rob Pyne

National Strategy Director, OMD

I was a TV buyer, in London, in 1995 for J Walter Thompson media department.
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