Target Audience: 3-5 years industry experience

Positions available: 50

Trainer: Lisa Miles - Principle of 'Ahead by Miles.' Lisa has over 30 years experience in the marketing industry working on some of Australia and New Zealand's leading brands in sectors such as food and beverage, health care, telecommunications, finance, airline and services. Lisa now has her own training company "Ahead by Miles" and is a frequent industry speaker and guest lecturer at numerous leading Australian Universities.

Workshop Description:
• The role of Marketing in business
• Why is it so hard to get a hold of the client?!!! A snapshot look at critical cross-functional relationships for Marketers
• Marketing Budget Mysteries unlocked
• Marketers as Brand Champions
• Strategic versus tactical support … recognising the role for both
• True Media professionals can make a big difference!
• Does your client actually understand media? What do they need to tell you? What do you need to know? Ideas, plans & buys that reflect understanding of the client’s business & objectives and deliver
• Take the BIG picture!

Registrations of Interest:

Register your interest in this workshop by emailing contact@ngen.org.au before Thursday the 29th of April . We will confirm after registrations have closed on whether you have secured a place.

Members are advised to have received confirmation with direct managers to attend any NGen workshops prior to registrations of interest.

Contact details



contact@ngen.org.au