Target Audience: 1-3 years industry experience

This workshop is planned to give you a “hands on” feel of what we do in the industry of Advertising:Media. We will be providing you with an overview of the communication process from developing the strategy to preparing the implementation plan.

You will see how the agency plans and thinks through the process and what the other roles in the agency are actively being involved in.
1. Intro to Advertising Media
2. Strategy Development
a. Interrogating the brief and marketplace
b. Identifying the Consumer
c. Core Idea
d. Evaluating the Channel Options
3. Implementation and Briefing

Contact details



contact@ngen.org.au