This session is designed as an introduction to Smarter Buying covering eTrading (TV Holdings, Proposal imports and Booking Request), Reporting and Post Analysis. All of these tools are invaluable in when planning and buying your TV campaigns (note this session is specific to Television, so those attending should have exposure to TV planning/buying concepts).

In this session we’ll cover some tips, tricks and shortcuts which you may not be aware of which will make it easier for you to know what these tools do, and when they can assist you and how.

Quite often there’s more than one way to do things in BCC media desktop, and this session could give you a whole new way of working which really works for you and will help you feel more confident, as well as provide shortcuts which will help you get your work done faster – AND smarter!